Though Diddy wasn't directly called out in Lamar's "Control" verse, he posted an Instagram shortly afterward of himself and Jay-Z laughing at Kendrick's claim that he's the "King of New York." Then, according to rumors, things came to a head when Diddy, J Cole, and Lamar all ended up at the same VMAs afterparty in late-August 2013. What Happened With Diddy and J Cole at the MTV VMAs? It also lit a fire under the asses of hip-hop's leading stars, who stepped up to the gauntlet that Lamar threw. The verse rattled hip-hop to its core, inspiring dozens of response freestyles, feuds, Twitter rants, and more. What Was the Response to Lamar's "Control" Verse? Who tryna jump and get it? You're better off tryna skydive," Lamar challenged. "What is competition? I'm tryna raise the bar high
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Lamar, realizing this, came out swinging in his "Control" verse, calling out "Jermaine Cole, Big K.R.I.T., Wale / Pusha T, Meek Millz, A$AP Rocky, Drake / Big Sean, Jay Electron', Tyler, Mac Miller / I got love for you all, but I'm tryna murder you." Here he is not only calling out the biggest names in music, but also two people who were on this track with him. This was also a docile time in the genre, where rappers were comfortably making hits and there was no real competition amongst the biggest names in hip-hop. This was right after good kid, m.A.A.d city, when Lamar was first emerging as a singular new voice. It's possible that the song would have remained a forgotten gem, had it not been for Lamar's verse, which comes around the three-minute mark. In August of 2013, Big Sean dropped the single "Control," which never appeared on an album and was never sold on iTunes, Amazon or any streaming service. How Did Kendrick Lamar's "Control" Verse Set All This in Motion? But to really understand the weight of this hip-hop thread we have to go all the way back to the beginning. The track references a long-rumored altercation between him and Diddy at a 2013 MTV Video Music Awards after-party in New York City. Cole's new track “Let Go My Hand,” from his latest album The Off-Season. It's a verse so important that even now, eight years later, we're feeling the reverberations of his words in J. It's a verse in which Lamar ignited a generation of hip-hop feuds, while staking his claim as an all-time great. (buy at amazon.Kendrick Lamar's verse on Big Sean's 2013 single "Control" is widely considered a game changing moment in modern hip-hop. (buy at ) Too Late Who's The Racist One Way Or The Other Brainwash Technocrust Bounce The Bouncer People Not Profits From the Album Antidote (Demo) (1997) (buy at ) I Don't Care Politicians Let's Get Drunk Drinking In The Sun (Is So Much Fun) We Don't Wanna Know Anti Nazi Youth From the Album Bounce The Bouncer (1997) (buy at ) Do You Remember All Wrong Stuck In Your Views Let's Get Drunk 15 In '77 F*ck Politics Too Late Rat Race Automatically This Is Me F*ck You I Don't Care Punkrock For Sale Waste Of Time Live Fast Die Old Senseless Violence Money My life Let's Get Back To Punk I Like You From the Album Let's Get Drunk (1998) (buy at ) State Money Punkrocker Go Pogo No Nazis In Punk What You Want Me To Do I Don't Like You Out Of Control How Can We Live Tomorrow Unite Not Fight Nietsnut Come Along From the Album My Life (1999) (buy at ) All Alone Lost Generation From the Album Go Pogo (2000) (buy at ) F*ck The Media Pride Identity Riot In The City Live By The Rules Geen Beweging Victim Rood Wit Blauw Met Een Bruine Rand Back In Year Zero My Government Is A Farce New Enemy Negatief Agressief Dropout Don't Let Them Get Away Different Worlds From the Album The N.Y. (buy at ) Negativity No! Fed Up Ik Kots Van Nederland One Step Forward F*ck Homophobia Rebellion Of Apathy Camera Disposable Generation Laat Me Met Rust Dope Song For The Dead From the Album Back In Year Zero (2003) (buy at ) No Communication Get Up When You Fall Dancing On A Bomb Broodje Kaas Europe's Downfall Koldermodel Nothing Has Changed Dat Maak Ik Zelf We1 Uit Hunted Down Stuck In A Rut Nu Even Niet All Alone Trashcan Slaaptekort From the Album Another Dose (2006)